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Text content formats

Rossiya Segodnya offers a wide range of advertising formats across its platforms as an effective tool for attracting your target audience
Press release

A press release is a news article covering a specific event and drafted by the customer while the media group does not interfere with the content and leaves the original structure intact without assuming any responsibility for the accuracy of the information in the press release.

Рекламные и информационные материалы - Пресс-релиз - Rossiya Segodnya, 1180, 31.10.2025
News article

A news article covers a specific event and responds to a specific news story. It can be published as a detailed announcement ahead of the event or as a summary on the day of the event or the day after the event ends. News articles may include illustrations and/or links.

Рекламные и информационные материалы - Информационный материал - Rossiya Segodnya, 1180, 31.10.2025
Interview

Interviews are editorial items presented in the Q&A format. Each interview will have a thematic tag attached, and it can also include illustrations.

Рекламные и информационные материалы - Интервью - Rossiya Segodnya, 1180, 31.10.2025
Overview

Overviews are editorial articles that present the outcomes of an event, results, descriptions, monitoring reports, etc.

Рекламные и информационные материалы - Обзор - Rossiya Segodnya, 1180, 31.10.2025
Information and analysis

This is an editorial article mostly consisting of statistics, references and comparisons.

Рекламные и информационные материалы - Информационно-аналитический материал - Rossiya Segodnya, 1180, 31.10.2025
Report / essay

These editorial items focus on a specific news story to create an immersive experience, enabling the reader to experience an event through the eyes of the journalist who witnesses it. The reporting format may include several news genres, including direct quotes, historical references, and literary descriptions, including verbal portraits of the main protagonists, etc.

Рекламные и информационные материалы - Репортаж / очерк - Rossiya Segodnya, 1180, 31.10.2025
Expert comments

This type of news content presents an expert assessment by the client’s representative regarding a topic mentioned in the media group’s latest news articles. Comments may be integrated into the text of the news article presenting the news story in question, or they may be published as standalone material. In the latter case, the media group’s standards require us to include opinions from several experts in one article in order to ensure that the coverage remains balanced, unbiased and impartial.

Рекламные и информационные материалы - Комментарий эксперта - Rossiya Segodnya, 1180, 31.10.2025
Backgrounder

Backgrounders are news items containing information, facts or descriptions from a specific source. Drafted by the media group’s editorial desk, they respond to a specific news story.

Рекламные и информационные материалы - Справка - Rossiya Segodnya, 1180, 31.10.2025